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Gala Grigoreva is the Chief Marketing Officer at Adsterra

Workshop Title: Organic Growth Mastery: A Marketing Workshop for Women Startup Founders

Date: Monday, 27 May 2024

The workshop teaches women entrepreneurs how to grow their startups organically through digital marketing, community building, and brand loyalty cultivation.  It places a strong emphasis on hands-on learning throughout the entire startup marketing cycle, with a specialized focus on leveraging organic strategies such as SEO and ASO. 

In the Customer Discovery phase, participants learn to craft narratives optimized for search engines, seamlessly weaving SEO into their brand storytelling to ensure not only problem-solving but also enhanced discoverability. 

The workshop transforms Testing Channels into a strategic marketing exercise, revealing secrets to optimize landing pages and messages for users and algorithms, turning each channel into a dynamic force for organic growth. Scaling takes center stage, viewed through the lens of organic marketing as a game-changer. Attendees discover how to harness the power of SEO and ASO for cost-effective customer acquisition, unraveling mysteries of content optimization and social media strategies that elevate visibility without draining budgets.

Trainer's Short BIO

Gala Grigoreva, the Chief Marketing Officer at Adsterra, is a seasoned marketing professional with over 13 years of experience in global brand marketing, encompassing both B2C and B2B sectors.
For the last nine years, she has been dedicated to managing marketing teams and cultivating products in mobile, crypto, and adtech projects.
Gala employs an integrated marketing approach that combines SEO, content and influencer marketing, paid traffic, social media, product marketing, public relations, affiliate marketing, partnership marketing, and more.
She holds a degree in International Relations and has received international education in strategic marketing, including a Master's from the London School of Business and Finance.
Gala is a certified business mentor, tracker, a jury member of international awards, and a community leader of Women in Tech Cyprus. In 2023, she has become one of the Forbes 20 Women in Tech Cyprus Awards.

Connect with Gala