Martin Zarian is an award winning Full Stack Brand Builder and Co-Founder of Factory 39.
Workshop Title: Brand strategy and branding fundamentals for startups.
Learn the fundamental of strategy and branding with practical insights and actionable frameworks to help you build a brand that goes beyond features so to sell more while attracting the right people.
Disclaimer: This is not a workshop about colour and shapes, but efficiency and clarity.
Date: Thursday, 9 May 2024
Trainer's Short BIO
Martin Zarian is an award-winning full-stack brand builder, dedicated to engineering business growth without the usual fluff.
With an integrated approach that merges purpose, design, strategy, clarity, and messaging, Martin doesn’t just align teams; he gets them rowing in the same direction with the same cadence. This method ensures a unified strategy and a distinctive visual and verbal identity with the single goal of helping businesses sell more, more frequently, and at a higher price.
Martin’s worked with brands like FIFA, Dr. Oetker, SiGMA and Voucher Codes as well as several scale-ups in the Tech, MedTech and SaaS space. His ability to tailor strategies to a diverse client base, from global giants to emerging tech companies, underscores his versatility and deep understanding of different market dynamics.
At the heart of Martin’s approach is a custom-built process that’s as far from one-size-fits-all as you can get. He attacks common branding problems like awareness, positioning, and storytelling with bespoke and incremental solutions. This process includes diagnosing brand and marketing performance, prescribing creative visual and verbal identities, and maintaining brand activation for continuous growth.
Beyond the strategy and design, Martin is a passionate speaker and workshop facilitator. His presentations, peppered with practical insights and a healthy dose of humour, have lit up stages from TEDx to Reflect Festival and The Global Marketing Summit. He’s on a mission to demystify branding, making it accessible and, dare we say, enjoyable even for the C-Suite...
As a co-founder of Factory 39, Martin is proud of his team’s vision to become one of the best brand and software consultancies in Southern Europe helping companies build their brands and digital products in the most efficient way possible.
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